Our circular economy vision

Intra Drive seeks to tackle the climate and ecological emergency in three ways:

  • By designing with longevity, using a circular economy model.
  • By completing lifecycle analysis, publishing this data, and seeking to reduce the embodied carbon footprint of our products, year on year, in line with targets made in the Paris agreement.
  • By raising awareness, and communicating the urgency for change.

Road transport accounts for around 15% of total global CO2 emissions, and globally, transport emissions are expected to grow at a faster rate than that from any other sector [7]. Low carbon transport solutions are therefore critical to achieving net zero targets. Electric cars seem like the obvious solution, but if we look at the full lifecycle of a product, meaning taking into account emissions from manufacture, rather than just in use, then the story us not so positive. An average electric car produces around 18 tonnes of CO2 over its life, 46% of which is generated at the factory, before it has travelled a single mile [8]. So can we really refer to electric cars as zero emission vehicles? The bicycle is the most efficient mode of transport known to man. E-bikes consume a tiny amount of energy per km when compared to electric cars, and require far less resources and energy to manufacture (an electric car weighs about the same as 70 e-bikes). E-bikes are an ideal transport solution for the low carbon cities of tomorrow.

Humanity is facing a global crisis. We are totally dependent on the natural world. The science is clear; CO2 levels are higher than they have been at any point in the last 3 Million years [1], almost twice as high as the average concentration over the last 800,000 years [2].

Human activities, mainly the burning of fossil fuels, have caused the average global temperature to increase by 1.2 degrees Celcius since pre-industrial times [3]. If we continue on this path, we will face the collapse of ecosystems, of food supply chains, access to fresh drinking water… the most basic and essential of our human needs.

This crisis has been caused by human activities and we have to stop making it worse or we will face catastrophe that we cannot think our way out of, invent our way out of or buy our way out of. In one way or another, it will affect every one of us and everything we love.

We must act now.

At their core, the problems we face are no different from those our ancestors faced: how to find a balance between what we take from the biosphere and what we leave behind for our descendants. Wheras though our distant ancestors were incapable of affecting the Earth System as a whole, we are not only able to do that, we are doing it. Humanity now faces a choice: we can continue down a path where our demands on Nature far exceed its capacity to meet them on a sustainable basis; or we can take a different path, one where our engagements with Nature are not only sustainable but also enhance our collective well-being and that of our descendants. [5] The throughput of goods in affluent, industrialised societies is unsustainable.
High-income countries make disproportionate demands on the planet. The European Union’s Road Map to a Resource Efficient Europe suggests that if we carry on using resources at the current rate, by 2050, on aggregate the equivalent of more than two planets will be needed to sustain us and “the aspirations of many for a better quality of life will not be achieved” [6]. There is a need for consumption in the economy to be characterised by fewer, but better quality, consumer goods in order to slow the present throughput of resources, and thereby increase the possibility of future generations inheriting a planet which can support life.

[1] [2] [3] [4] [5] [6] [7] [8]